Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Build a solid grounding in business administration while acquiring specialized, career-focused expertise in marketing tools, data analysis, and customer relationship management (CRM) systems.
After finishing this program, students will be capable of: Communicating professionally and effectively as business practitioners Utilizing business theories, principles, techniques and industry standards Assessing financial data and business implications to help achieve organizational objectives Employing critical analysis and problem-solving approaches to deliver digital marketing solutions Creating comprehensive marketing strategies that bridge digital and traditional platforms Implementing marketing automation and CRM systems within business operations Leveraging data insights to inform marketing decisions across all channels Recognizing distinct considerations when collaborating with Indigenous groups Applying ethical business practices, sustainability principles and social responsibility Developing impactful digital marketing and e-commerce approaches
Program-specific
Grade 12 graduation, or equivalent
English Studies 12 with a minimum 'C+' grade or equivalent
Foundations of Math 11 with a minimum 'C+' grade or equivalent
General
Seats are offered to applicants who have met all admission requirements, on a first-qualified, first-served basis.
International applicants must be 17 years of age or older or a graduate of a secondary school. (Some exceptions may apply.)
Applicants must submit official transcripts and educational documents as required by their course or program.