Toronto,
ON,
Canada
Type
Public
Degrees offered
Bachelor's Degree
The Business Design program provides a comprehensive curriculum to develop skills essential for companies pursuing innovation. Business designers act as organizational innovators—they transform needs into actionable insights, bridge ideas between different departments, and shape solutions into practical business advancements.
At Rotman, business design represents a unique approach to identifying, defining, and addressing business challenges. Students acquire the expertise, techniques, and resources necessary to guide, lead, and oversee innovation processes for new offerings, systems, and ventures, while uncovering fresh possibilities for expansion, originality, and long-term viability.