Bachelor of Business Administration in Management and Marketing (Specialist) - Scarborough in Scarborough Canada | University of Toronto

Our program is tailored to meet the needs of today's fast-changing marketing environment, equipping you with highly desirable skills and knowledge. Businesses now leverage marketing not only to promote products but to forge enduring connections with customers. Our comprehensive curriculum covers key business areas such as consumer psychology, market analysis, brand development, product strategy, pricing models, promotional techniques, digital commerce, and sales leadership. Through practical case studies and simulated market scenarios, you'll gain real-world experience to step into a marketing leadership position.
Build and apply a versatile toolkit of marketing techniques while mastering strategic marketing principles. The program emphasizes external orientation—the strategic process of identifying market opportunities—by providing deep insights into competitive landscapes and customer needs. You'll receive intensive training in executing marketing initiatives and analyzing potential challenges to strategic success.