Saskatoon,
SK,
Canada
Type
Public
Degrees offered
Bachelor's Degree
The Master of Science (M.Sc.) in Marketing is an advanced research program concentrating on consumer psychology, marketing principles, and developing marketing studies.
This two-year degree splits its focus: the first year involves academic courses, while the second centers on investigative work and thesis preparation. The curriculum includes these subjects:
Consumer psychology
Marketing principles
Developing marketing studies
Advanced statistical techniques
Qualitative analysis
One specialized elective related to your research focus
In the final year, students undertake independent research, compose, and defend a thesis under the guidance of our marketing department faculty.