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This program utilizes Seneca's hybrid learning model, combining both online and in-person course components. Certain courses follow Seneca's flexible delivery approach, where instructors employ cutting-edge technology to simultaneously teach students in physical classrooms and remote participants. For flexible courses, learners can opt for either on-campus attendance or online participation.
This eight-month graduate certificate program provides essential training in creating, implementing, and assessing digital and social media marketing strategies for businesses and organizations.
Through practical experience in our student-operated marketing agency and an optional work placement, you'll gain expertise in crafting marketing strategies, managing brand content across digital platforms, and analyzing campaign performance metrics. The curriculum also covers the latest digital marketing trends and emerging technologies, preparing graduates to succeed in this dynamic field.
Postsecondary diploma or degree or equivalent
Applicants with an equivalent combination of partial postsecondary and/or three to five years of related work experience may be considered for admission. A relevant resumé and references must be provided.
English Requirements
CAEL CE and CAEL online: Minimum 70 (Writing no less than 60)
Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE): Minimum 176 with no skill below 169
Duolingo: Minimum score 125 to 130
IELTS Academic: Minimum 6.5 with no skill below 6.0
PTE Academic: Minimum score 60
TOEFL iBT (including MyBest TOEFL and Home Edition): Minimum 88 with no skill below 22
TOEFL Revised Paper Delivered: No skill below 22