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The Bachelor of Business Administration with a marketing focus equips students with fundamental knowledge of marketing's role in business while deepening their grasp of both theoretical concepts and practical applications across various marketing disciplines. Alongside essential business coursework, marketing-focused students will study specialized subjects including promotional strategies, brand development, consumer insights analysis, purchasing psychology, sales techniques, and global marketing approaches. This concentration aims to ready graduates for junior roles in organizations of all sizes, spanning positions from client account handlers to marketing assistants to product branding specialists and beyond.
Successful completion of Grade 12 examinations in a University Preparatory Program with an overall average of at least 70% (75% for Quebec Secondary V students) or equivalent to high school.
English Language Requirements:
Deadline:
Documentation for all applicants should be complete by 1 August, if applying to the Fall semester, or by 1 December, if applying to the Winter semester.