Honours Bachelor of Commerce (Digital Marketing) in Toronto Canada | George Brown College

The Honors Bachelor of Commerce (Digital Marketing) program is built on the fusion of technology and customized experiences. This four-year degree combines two key industry trends: data accessibility that unlocks new audience opportunities, and technological advancements enabling tailored customer engagement. The curriculum begins with core business fundamentals in the initial two years, progressing to specialized digital marketing strategies in the latter half. Graduates emerge equipped to thrive in an industry that has revolutionized product and service promotion, ready to tackle contemporary marketing challenges through digital channels.

The program structure features two universal business foundation years, followed by focused study in two digital marketing concentrations: owned media and social media. The final years incorporate comprehensive capstone courses and a practical work placement term.

Today's businesses require marketing experts with comprehensive business knowledge to create personalized interactions and handle expansive data resources. This program teaches students to leverage digital tools, platforms, and analytics to design, execute, and oversee impactful marketing initiatives for brands and their offerings.