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Our marketing curriculum focuses on understanding consumer behavior and the dynamics behind purchasing decisions. This program explores marketing as an integrated system of business operations involving product development, pricing strategies, promotional campaigns, and distribution channels. The scope of marketing studies now encompasses the broader context in which commercial transactions occur. Advanced courses examine innovative marketing applications in non-traditional sectors like political campaigns and public sector initiatives. Given marketing's expanding role and the significant decisions involved, students develop expertise in both analytical and conceptual approaches, drawing from various management disciplines taught at the Telfer School.