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Marketing studies foster students' abilities to tackle challenges creatively. Professionals in this field serve as vital connectors - they represent companies to consumers while conveying customer perspectives back to the organization. The Marketing specialization employs data-driven methods for examining marketing strategy, buyer psychology, and market evaluation.
Your business career launches with limitless possibilities within an encouraging, team-oriented environment. Grounded in practical application, SFU Beedie's BBA program merges real-world problem-solving with fundamental modern business concepts. Transform theoretical knowledge into tangible results through immersive class assignments and experiential learning with measurable impacts.
If you've completed, or are about to complete, your grade 12 or senior year in a Canadian, American, or international high school.
English Language minimum requirement:
International English Language Testing System (IELTS - Academic): Overall 6.5 with no part less than 6.0
Cambridge English Qualifications: Overall score 176 with no part less than 169
B2 First
C1 Advanced
C2 Proficiency
Test of English as a Foreign Language internet based test (TOEFL iBT): Overall score 88 with no part less than 20
Canadian Academic English Language (CAEL): Overall score of 70, with no part less than 60
Pearson Test of English (PTE): Overall score of 65, and a minimum score of 60 in the Communicative Skills, including: Listening, Reading, Speaking, Writing
Duolingo English Test (DET): Overall score of 125