Guelph,
ON,
Canada
Type
Public
Degrees offered
Bachelor's Degree
MSc in Marketing and Consumer Studies in Guelph Canada | University of Guelph
University of Guelph
|
Guelph Canada
Visit institution website
for more information
Qualification
Masters Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
CAD
20,512
(c. USD14,722.41)
Attendance
Full-time
Full-time Duration
24 months
For a business to thrive, leaders need to grasp consumer behavior patterns and market trends. Lang's MSc in Marketing and Consumer Studies program delves into analyzing, interpreting, and shaping consumer actions, providing you with essential skills to oversee comprehensive research initiatives. This program also readies you for professional paths in marketing, brand strategy, product innovation, market analysis, and consumer policy development. Additionally, it serves as strong preparation for doctoral studies in marketing, consumer psychology, or related business fields.
The MSc curriculum integrates multiple marketing theories and research methodologies. You'll undertake five foundational courses covering consumer psychology and marketing principles, three advanced courses in data measurement and interpretation, plus an elective focusing on marketing theory - all designed to support your thesis development.
Alumni from this program enter diverse professional roles across marketing, advertising, and government sectors, such as:
Market analysis, Brand strategy, Marketing leadership, Advertising and media relations, Quality assurance
Quality improvement consulting
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
A four-year honours Bachelor's degree (or its equivalent) with at least a B average (73-75%) in the final two years of undergraduate study,
International applicants should use this guide to compare their academic credentials and determine the grade equivalency needed.
2 references, with an option for a third reference. Our preference is for academic references, but professional ones may be substituted if appropriate,
An academic background in consumer studies, the social sciences or humanities, marketing, finance, or real estate.
GMAT or GRE score. The preferred scores are 550 (GMAT), 515 (GMAT Focus) or 55th percentile in all sections (GRE). The GMAT or GRE is a requirement for all applicants.
Applications without GMAT or GRE scores will be considered incomplete and may not be reviewed for admission until a score is provided.
International English Language Testing System (Academic) (IELTS) 6.5 , Test of English as a Foreign Language (TOEFL) and (TOEFL Special Home Edition (iBT)) 89 A minimum score of 21 must be achieved in each of the four categories (listening, speaking, reading, writing)
paper based- minimum score of 600
International applicants should use this guide to compare their academic credentials and determine the grade equivalency needed.
2 references, with an option for a third reference. Our preference is for academic references, but professional ones may be substituted if appropriate,
An academic background in consumer studies, the social sciences or humanities, marketing, finance, or real estate.
GMAT or GRE score. The preferred scores are 550 (GMAT), 515 (GMAT Focus) or 55th percentile in all sections (GRE). The GMAT or GRE is a requirement for all applicants.
Applications without GMAT or GRE scores will be considered incomplete and may not be reviewed for admission until a score is provided.
International English Language Testing System (Academic) (IELTS) 6.5 , Test of English as a Foreign Language (TOEFL) and (TOEFL Special Home Edition (iBT)) 89 A minimum score of 21 must be achieved in each of the four categories (listening, speaking, reading, writing)
paper based- minimum score of 600
Tuition
CAD
20,512