Guelph,
ON,
Canada
Type
Public
Degrees offered
Bachelor's Degree
The Marketing and Consumer Behaviour (MCB) specialization in the PhD curriculum provides candidates with comprehensive training in management principles, equipping them to examine factors influencing consumer decisions and evolving marketing dynamics. MCB scholars explore challenges in strategic marketing development and execution while employing advanced analytical methods to uncover valuable perspectives on buyer behavior. Program Structure: Following required courses and qualifying examinations, doctoral candidates focus entirely on developing and defending their dissertation research.