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The Bachelor of Media Arts equips students to meet evolving digital media industry needs by developing technically proficient, innovative, and team-oriented artists who understand the historical context and ethical responsibilities of the field. The program fosters professional communication abilities, creative solution-finding, and project coordination expertise. Specialized concentrations enable students to focus on their professional aspirations and artistic interests.
Those enrolled in the degree program should consult with the Fine Arts, Design, and Media Academic Advisor. Course selections aligned with intended concentrations should begin in the first year, with a formal concentration declaration required after finishing 15 lower-level core credits and before reaching 60 total degree credits. The Academic Advisor and/or School of Creative Arts Director may approve exceptions in unique cases. This concentration blends classical art and design principles with digital media tools, catering to students pursuing careers in concept development, motion graphics, animation, VFX, interactive platforms, and gaming.