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UFV provides a minor and extended minor in Media and Communication Studies within the Bachelor of Fine Arts program. Explore the intricate connections between media, communication, and society while delving into diverse subjects like communication history, advertising, music, journalism, digital design, and creative expression. During your initial two years, you'll explore communication theory and analyze media's influence on Canadian life. You'll also learn social research methods and study various fields, including public relations, advertising, and Canadian journalism. In your third and fourth years, you'll tackle challenges in online media design and distribution, while exploring aesthetic theories, identity, and subcultures in art, film, music, and photography. Upon completing the program, you'll possess the ability to critically assess modern artistic works and cultural portrayals, along with a thorough comprehension of media engagement—enhancing your creative toolkit with valuable new skills.