Bachelor of Business Administration in Marketing (Honours) in Antigonish Canada | St. Francis Xavier University

Marketing focuses on comprehending customer needs and priorities while crafting and conveying solutions to address their challenges. This discipline blends creativity with analytical approaches. It encompasses a broad spectrum where experts might engage in innovating products, services, or concepts, processing and making sense of large datasets, identifying strategies to stimulate and optimize demand, producing compelling messaging that conveys worth, and nurturing business relationships. Specialists in this field employ various tools such as data analysis programs, digital platforms, and smartphone applications across commercial, charitable, and governmental entities.

Our Marketing curriculum provides learners with thorough grounding in both conceptual frameworks and practical applications, covering subjects like buyer psychology, strategic marketing, sales techniques, and corporate responsibility. Students can investigate emerging areas including platform-based promotion, online advertising, and smartphone transactions. Advanced classes enable deeper dives into data interpretation. The program incorporates numerous hands-on experiences through case studies, interactive activities, virtual scenarios, corporate tours, and actual client assignments.