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Recognized as a top-tier program nationwide, this curriculum uniquely blends cutting-edge digital content and trends with conventional media platforms. The Interactive Advertising Bureau of Canada hails it as "Ontario's most current advertising program curriculum." Learners explore emerging industry developments, gaining hands-on knowledge of contemporary business practices. The program equips students for consumer-focused digital marketing across interactive channels including Facebook, Instagram, Twitter, and mobile platforms, while maintaining expertise in traditional media like TV, radio, and print.
Third-year students frequently participate in annual advertising contests, earning accolades and building impressive portfolio experience.
A structured four-week internship gives students practical industry exposure and professional connections. Numerous graduates secure permanent positions with their internship employers.
This program features 12 specialized courses in social media, mobile, and digital marketing—more than any other Canadian post-secondary institution.
Instructors bring extensive industry expertise, having held leadership roles at prominent national and global corporations.
All program completers receive HootSuite certification in digital media.
Career Pathways
Graduates can pursue diverse opportunities such as: digital media strategy, social media management, account direction, creative copywriting, event coordination, media planning, public relations, online marketing, consumer insights analysis, and client relationship management. With 90% of alumni finding employment within six months, graduates successfully launch careers in Windsor, Toronto, Vancouver, Calgary, and beyond.