Lethbridge,
AB,
Canada
Type
Public
Degrees offered
Bachelor's Degree
BSc - Marketing / Bachelor of Management in Lethbridge Canada | University of Lethbridge
University of Lethbridge
|
Lethbridge Canada
Visit institution website
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
CAD
21,304
(c. USD15,290.86)
Attendance
Full-time
Full-time Duration
60 months
Marketing blends creativity with analytical thinking, serving as the foundation for every successful business. It involves recognizing customer demands, shaping product and service innovations, setting competitive prices, and adapting strategies for both local and global markets. Nearly 33% of North American workers hold roles connected to marketing.
As a marketing professional, you'll act as the vital connection between companies, suppliers, and consumers, fostering mutually beneficial relationships. Deep customer insight—whether dealing with individuals or organizations—is essential for providing strategic marketing guidance. This role demands both innovative thinking and sharp analytical skills, along with outstanding communication abilities, including active listening.
Your education will combine hands-on projects with cutting-edge theory, covering subjects like buyer psychology, advertising campaigns, ethical global business practices, economic principles, sports branding, digital and social media strategies, international marketing approaches, and data analysis. You'll also integrate knowledge from disciplines including history, literature, political studies, economics, and social sciences.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.0
Qualification Requirements
All proof of English proficiency must be provided on official academic transcripts or standardized test score reports. Standardized test scores must be valid and verifiable.
High School
Alberta English Language Arts 30-1, or equivalent, with a minimum final (blended) grade of 75 percent.
A grade of 5 or higher in IB Higher or Standard Level English.
A grade of 4 or higher in AP English.
A grade of B or higher in GCE A/S-level or A-level English.
Successful completion of a minimum of three consecutive years of full-time academic study in English at a secondary school in Canada or another country where English is recognized as the primary language (see Recognized Countries, below). English as a Second Language of study is not considered academic.
Post Secondary
Successful completion of a minimum two years of full-time academic study in English at a post-secondary institution in Canada or another country where English is recognized as the primary language (see Recognized Countries, below). English as a Second Language of study is not considered academic.
Test of English as a Foreign Language (TOEFL (iBT) or TOEFL iBT Home Edition) with a minimum total score of 80, with minimum scores of 16 in each of Listening, Reading, and Speaking, and a minimum score of 18 in Writing. Academic International English Languages Testing System (IELTS or IELTS Online) test with a minimum overall score of 6.0, and a minimum 6.0 in each band. IELTS One Skill Retake results are accepted. Cambridge English Qualifications: C1 Advanced (C1 Advanced), with a minimum score of 169, and a minimum 169 in each subscore. Cambridge English Qualifications: C2 Proficiency (C2 Proficiency), with a minimum score of 169, and a minimum 169 in each subscore. Canadian Academic English Language (CAEL or CAEL Online) assessment with a minimum overall score of 60, a minimum of 50 in each of Listening, Reading, and Speaking, and a minimum of 60 in Writing. Duolingo with a minimum score of 105.
Tuition
CAD
21,304