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Channel your creativity into a career where ideas come to life. Craft strategic visions and compelling concepts to bridge brands with audiences across digital platforms, social networks, broadcast media, print, outdoor ads, and unconventional marketing tactics. This distinctive program fuels your creative spirit.
Forget traditional classroom methods—here you'll find no lectures, tests, or exams. Instead, you'll cultivate your creative talents in a dynamic, interactive setting:
Put knowledge into practice immediately through collaborative projects, presenting your work to instructors for real-time critiques.
Tackle practical case studies featuring prominent Canadian brands like Steam Whistle Brewery and WestJet.
Build complete brand identities and innovative advertising concepts for various media channels including print publications, television spots, digital content, and social platforms.
Embrace the liberty to innovate and explore, with emphasis on narrative techniques and original thought.
Gain practical skills using cutting-edge design tools such as Adobe Creative Suite.
Enhance your professional portfolio with annual program honors recognizing outstanding achievement.
Present your refined work to industry professionals at the year-end student exhibition.
Required academic preparation
OR
Recommended academic preparation
English language requirements
TOEFL: (Test of English as a Foreign Language): 550 (paper-based test); 80 (IBT internet-based test with minimums of 20)
IELTS (International English Language Test Service): 6.0 overall with no bands less than 6.0 (under SDS); 6.0 overall with one band at 5.5 (generic category)
CAEL (Canadian Academic English Language Assessment): Overall band of 60, writing 60