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Dynamic and exhilarating, marketing offers a career path with endless possibilities. Marketing opportunities exist wherever ideas, products, or services need promotion.
Begin your journey by mastering foundational business subjects, then progress to specialized marketing coursework covering:
digital commerce
buyer psychology
international marketing
market analysis
Gain practical experience through our optional 16-week co-op program between your first and second year. Apply classroom knowledge while building professional connections and enhancing your skills.
Upon graduation, you'll be ready for roles in marketing, sales, and communications across various sectors including:
advertising agencies
social media management
public relations firms
corporate communications
Extend your education at Lakeland by pursuing a second major. Our partnership with Athabasca University lets you continue your studies without transferring, with options to:
complete a Bachelor of Management in one year
obtain a Bachelor of Commerce in two years