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Automotive Sales blends business education with transportation studies. The program teaches sales techniques, customer relationship management, and marketing principles while covering essential aspects of vehicle, truck, bus, and agricultural transport systems. This dual-focused curriculum serves as an ideal next step for graduates from initial business or transportation programs. Upon completion, students emerge with comprehensive capabilities to utilize their sales proficiency and technical transportation understanding in the field.
This one-year Ontario Graduate Certificate program starts with core training in technical sales and marketing fundamentals before advancing to specialized areas like digital marketing, CRM-based sales approaches, cutting-edge transport innovations, and marketing leadership. The curriculum also offers advanced learning opportunities for business graduates and motive power program alumni, while providing a postgraduate pathway for certified tradespeople holding relevant Red Seal qualifications.
One of:
Ontario College Diploma, Ontario College Advanced Diploma, or Degree
OR
An equivalent qualification from another institution as judged by the College
OR
Red Seal in a related trade
English Language Requirements: