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Fanshawe's four-year Honours Bachelor of Commerce (Digital Marketing) program equips students with essential business knowledge spanning strategy, management, HR, accounting, and leadership. The curriculum also delivers specialized digital marketing training covering brand management, media integration, analytics, web strategy, and search engine marketing.
Graduation requires completing a paid Co-op work term, blending academic learning with professional experience. Fanshawe supports students in securing ideal business placements through dedicated consultants who provide guidance throughout the transition from academics to professional environments.
After earning this undergraduate marketing degree, graduates can pursue Master's programs at various institutions or enhance their qualifications with Fanshawe's graduate certificates. The program also prepares students for professional certifications, which typically require additional work experience or examinations. Eligible students may qualify for the Project Management Institute's educational requirements toward the CAPM certification.
The program's cooperative education component enables students to gain practical experience in their field before graduation. Many Digital Marketing students have launched successful careers through these co-op opportunities while still completing their degrees.