Bachelor of Commerce in Marketing in Montreal Canada | Concordia University

Marketing is the practice of influencing decisions: crafting messages, generating excitement, and sparking interest. It involves convincing individuals to take actions such as purchasing products or supporting candidates. Whether you're promoting tech gadgets or eco-friendly lifestyles, you'll master the techniques, methods, and analytics for shaping buyer preferences. Throughout your studies, you'll enhance your judgment abilities, unleash your creativity, and explore customer psychology. You'll also: Investigate modern marketing principles and applications, Determine what insights are required to solve marketing challenges, Cultivate adaptability in dynamic business landscapes, Refine your persuasive communication and sales techniques, Gain expertise in interpreting performance indicators and marketing analytics

The John Molson School of Business's hands-on methodology equips you for real-world success post-graduation. You'll graduate prepared to excel as an advertising executive, market analyst, digital marketing strategist, or pursue diverse opportunities this flexible program provides. A tailored academic path aligned with individual passions. Get involved with the active student-run John Molson Marketing Association