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The Public Relations – Corporate Communications program can be completed in just two semesters and ranks among Toronto's most prestigious PR programs.
Housed at the Story Arts Centre campus, this graduate certificate program's curriculum embraces the dynamic nature of PR, where every day brings new challenges. Industry professionals teaching the courses will help you:
Master researching, writing, planning, designing, and executing strategic communications plans for actual clients; evaluate paid influencers; coordinate charity events; create videos and newsletters; and craft media releases and intranet content following CP style;
Develop insights into how communication strategies shape employee perspectives, alter stakeholder views, and convey organizational narratives to the media;
Build valuable connections within the PR field;
Collaborate with real clients on student-led campaigns. Previous and ongoing partnerships include Alpine Canada, Invictus Games, CivicAction, Genwell, City Scouts Camp, and Top 40 Under 40 Alumni (many student-created communications plans for these clients have earned recognition from local professional associations).
Academic Requirements
English Language Requirements: