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Centennial College's Advertising and Marketing Communications Management program helps you harness your creative abilities and strategic mindset while applying business acumen to develop innovative concepts. If you're the type who tunes into the Super Bowl specifically for the ads, this program is perfect for you.
Spanning three years, this advertising curriculum starts by establishing core industry knowledge across all key areas, setting you up for your final year where you'll select a specialization in account management, digital creative, or media buying and planning. Notably, this stands as the sole college advertising program in the Greater Toronto Area offering a comprehensive 14-week field placement during a full semester.
Throughout the Advertising and Marketing Communications Management program, you will:
Master the complete advertising cycle, covering creative concepting, market research, strategic development, campaign design, production, and media planning/purchasing;
Develop skills to create content across various advertising formats;
Acquire expertise in crafting compelling narratives that effectively promote clients' brands;