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This one-year Sport Business Management Graduate Certificate program equips you for a dynamic career in the thriving, multi-billion dollar sports industry.
Engage with professionals in Canada's capital city, home to numerous professional sports teams and the highest concentration of national sports organizations in the country. Top industry leaders provide valuable knowledge about successful strategies and tools for sports business management.
The curriculum expands on fundamental business concepts including finance, economics, and marketing, with specialized application to the sports sector. You'll gain expertise to:
generate income through ticket sales and corporate sponsorships
enhance fan connections using digital marketing and analytics
promote safe sports practices, diversity, and inclusion initiatives
oversee event management for diverse spectator groups