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The Master of Marketing program delves into understanding consumer motivations behind purchasing products and services. You'll discover how to leverage market insights to make strategic marketing choices. Renowned marketing experts will guide you in analyzing customer profiles to gain a market edge through optimal product/service positioning. The curriculum covers promotional strategies organizations employ to strengthen brand value across commercial, non-profit, and social sectors.
This accelerated dual-degree option lets you earn two master's qualifications in just two years - a full year faster than completing them individually. The first 1.5 years are dedicated to your initial master's degree, followed by advanced standing (36 credit points) toward your second degree, which can be finished in two additional trimesters. Business or Commerce graduates may qualify for additional credit, potentially completing both degrees in less than two years.
A recognised bachelor degree with an equivalent average mark of 50% or a UOW Graduate Certificate in Business. Other tertiary qualifications combined with extensive professional work experience will be considered.
English Requirements
IELTS Academic Overall Score of 6.5, reading 6.0, writing 6.0, listening 6.0, speaking 6.0; TOEFL (Internet-based) score of 86, reading 18, writing 18, listening 17, speaking 17; PTE Academic overall score of 62 All bands 54