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The Digital and Social Media major equips you with hands-on expertise in digital content creation, social media strategy, and project development through practical application. This industry-focused training is complemented by in-depth analysis of emerging digital trends and their cultural impact.
Graduates emerge as innovative digital leaders, prepared for dynamic roles in social media strategy, digital content evaluation, online campaign development, technological innovation, and creative business ventures.
The Bachelor of Communication and Media offers expanded career possibilities by allowing you to pair the Digital and Social Media major with one of four complementary specializations: Screen Media Production; Journalism; Visual Communication Design; or Marketing Communication and Advertising. This flexible program is perfect for students passionate about multiple media disciplines and seeking diverse career opportunities.
Curriculum highlights
Your studies will focus on digital media evolution, utilizing various technologies and platforms from the outset to develop and implement your creative concepts.
Our distinctive project-based learning model helps you quickly master innovation techniques, prototyping, testing, and practical problem-solving through creative media applications. You'll develop user-centered content while learning to incorporate feedback to enhance project outcomes.
Concurrently, you'll examine the ethical, societal, and technological shifts influencing digital media professions both in Australia and internationally.