Bachelor of Communication and Media (Pathway to Master of Communication) in Adelaide Australia | Adelaide University

This program was collaboratively created with industry leaders, ensuring its relevance and alignment with current demands while equipping you for success in this dynamic field. The curriculum is continually shaped by input from an advisory panel of working communication and media experts. This industry-informed education, paired with hands-on experience in your final year, prepares you for immediate career entry. Pursue a qualification developed through direct industry collaboration. Acquire practical skills through a capstone industry placement or project in your final year. Engage with course content grounded in internationally recognized research in Language, Communication and Culture. Receive instruction from seasoned professionals.

You'll develop expertise in designing, implementing, and assessing communication campaigns across multiple media channels to effectively reach specific audiences. Our communication and media program offers the flexibility to specialize through sub-majors in areas like journalism, film and television, marketing, or tourism management. A marketing specialization proves valuable for communications and marketing positions, while journalism prepares you for media advisory roles. Those interested in digital content creation might consider the digital media sub-major, with other popular options including film and TV, tourism, and event management. Additionally, you'll choose two electives to further enhance your expertise. With an emphasis on professional development, your final year includes practical experience through placements in public relations, communication management, or media roles.

Career prospects - :With 90% of large corporations and over 40% of SMEs now implementing strategic social media and communications plans1, there's never been a better time to launch your communication and media career.

As a communication professional, you'll engage with current events, diverse forms of public communication, and the communicative dimensions of political, economic, and social matters. You'll bring enthusiasm for writing and language, an inquisitive approach to human communication, and a commitment to using communication skills to illuminate important political, social, cultural, and scientific developments. Potential career paths include:

communication specialist: develop content and craft copy for promotional materials
content developer: produce written material across multiple platforms including digital media, blogs, news outlets, and advertising
digital media strategist: oversee and execute marketing initiatives across organizational social media channels
media relations specialist: facilitate communication and coordination between organizations
public relations specialist: manage client relationships and utilize media strategies to enhance and protect reputations
marketing communications coordinator: oversee advertising and PR initiatives for businesses