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This program will equip you with comprehensive skills across multiple communication disciplines such as journalism, digital media, film production, PR, marketing, and graphic design. You'll explore media, design, and business subjects, building core competencies in corporate and media communications while having the flexibility to focus on two specialized areas. Through hands-on experience with professional-grade equipment, you'll hone critical thinking and practical abilities to create content for diverse platforms including print, broadcast, and digital media.
Your initial year will provide an overview of communication fields, with elective units allowing you to tailor your studies. During subsequent years, you'll select two concentrations: either combining media with design/business or focusing on dual media specializations. Designed for career preparedness, this program equips you with expertise in both conventional and modern communication practices. You'll work with professional tools to create portfolio-worthy content while networking with industry experts.
Specializations enable students to expand their expertise in complementary fields or deepen knowledge within their primary discipline. Certain specializations may facilitate progression to postgraduate studies, though specific prerequisites apply.
This concentration focuses on client-oriented screen production techniques for advertising, corporate messaging, and educational media. Coursework mirrors real-world industry operations, emphasizing teamwork and professional standards. Students are challenged to maximize available resources to produce high-quality portfolio pieces. Combined with the broader Communications degree, this specialization develops technological proficiency for executing corporate production initiatives. It pairs effectively with Web Media, Journalism, Digital Experience, or Graphic Communication specializations.