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This program is tailored for professionals aiming to boost their marketing knowledge and strategic capabilities. Opt for this course to advance your marketing abilities in a fast-changing sector, with emphasis on innovation, technology, and eco-friendly approaches. Our unique methodology combines the latest research with practical implementation, keeping participants at the forefront of marketing trends.
Learners acquire expertise in digital marketing, data analysis, customer engagement, and responsible marketing practices, along with other essential topics. The curriculum provides the necessary frameworks to evaluate markets, craft creative solutions, and manage teams effectively.
Anticipate a combination of conceptual instruction and hands-on activities, presented through various formats including seminars, interactive sessions, and group assignments. This experiential learning method sharpens skills for real-world use, equipping graduates to excel in various marketing positions worldwide. The Extension pathway allows for focused specialization, aligning skills more closely with sector requirements.
Careers
Professional opportunities encompass leadership roles in both public and private sectors, including emerging businesses and non-profits. Potential positions involve marketing strategy, sales leadership, brand development, product promotion, online marketing, consumer insights, and performance analysis
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.