Master of Luxury Branding in Bentley Australia | Curtin University

Curtin's Master of Luxury Branding enhances your management, entrepreneurial, marketing, and professional capabilities for careers in luxury goods and high-end experiences. This program includes nested qualifications: the Graduate Certificate and Graduate Diploma in Luxury Branding.

Throughout this course, you'll master specialized theories, frameworks, and practices in luxury brand management to guide strategic branding and business choices. The curriculum covers design management for crafting brand identity and positioning in the luxury sector, along with leveraging big data analytics for marketing and consumer insights.

Industry engagement is integral, featuring guest lectures, study tours, and real-world projects. You'll develop critical thinking skills to tackle contemporary marketing challenges, with special emphasis on global luxury branding. The program culminates with an independent research project.