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The Master of Marketing offers a focused coursework program tailored for marketing experts aiming to upgrade their existing skills or professionals transitioning into this dynamic industry. The central curriculum delivers a comprehensive, structured grasp of market-oriented business approaches and strategic choices, covering areas like market analysis, consumer psychology, brand development, advertising strategy, digital and social media promotion, and marketing metrics. In every course module, learners will practice implementing cutting-edge, research-backed concepts to modern marketing problems via case analyses, practical assignments, industry speaker sessions, and hands-on workplace experiences. Key leadership abilities including teamwork, analytical reasoning, innovative solution-finding, and effective communication are honed through both solo and group projects tackling genuine marketing issues confronting contemporary businesses.
Successful completion of a recognised Bachelor's degree (or equivalent qualification) in any field.
English language proficiency requirements:
International English Language Testing System (IELTS): Academic Overall score 6.5 with no sub score less than 6.0
Test of English as a Foreign Language Internet-Based Test (TOEFL iBT): Overall score 79 (no scores below 21 in Writing, 18 in Speaking, and 16 in Reading and Listening)
Pearson Test of English (PTE) Academic: Overall score 58 with no Communicative Scores below 50