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The Bachelor of Management offers comprehensive knowledge about professional business operations within the experience economy and digital sectors. This program blends academic theory with hands-on learning opportunities, including optional work placements. Through international collaborations with UTS-affiliated institutions, students can participate in exchange programs during their final study years. Industry connections provide real-world exposure through project work, site visits, case analyses, and internships to enhance graduate employability.
Students can specialize in digital creative enterprise, events and sports business, strategic innovation and entrepreneurship, or sustainability and social impact - areas that highlight Australia's thriving experience-driven economy. These flexible creative fields embody the interconnected, technology-focused, and evolving nature of modern workplaces, where sustainability, innovation and entrepreneurial skills are crucial.
Graduates pursue diverse roles including: digital/creative tech entrepreneur, digital marketing executive, digital strategy specialist, online channel/content/community manager, digital project lead, business analyst for creative industries, event/festival/conference coordinator, sports event/marketing/PR specialist, venue/facility operator, sports development professional, athlete representative, sports media/partnerships manager, government tourism/destination marketing officer, growth strategist, social media director, business expansion leader, startup founder, nonprofit advocacy/fundraising coordinator, volunteer manager, and community engagement specialist across various organizational levels.
an Australian Year 12 qualification in or outside Australia an International Baccalaureate, or a New Zealand National Certificate of Educational Achievement (NCEA) Level 3 Academic IELTS- 6.5 overall with a writing score of 6.0; or TOEFL- paper based- 550-583 overall with TWE of 4.5, internet based- 79-93 overall with a writing score of 21; or AE5- Pass; or C1A/C2P- 176-184 with a writing score of 169.