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The Marketing specialization in the Master of Commerce and Master of Commerce (Extension) provides dynamic opportunities to explore research, theory, and strategic approaches across all business and organizational domains.
This Marketing track expands on fundamental marketing concepts to equip students with cutting-edge expertise in strategic planning, encompassing market analysis, communication strategies, consumer psychology, and product innovation.
The Master of Commerce (Extension) is a graduate-level program designed to advance careers in diverse business sectors such as accounting, marketing, or specialized fields within both public and private organizations.
During your initial year, core curriculum components will cultivate innovative thinking and analytical proficiency while introducing you to eight potential specialization paths.
Your studies will include fundamental courses aligned with your chosen specialization, culminating in a capstone project during your final term that synthesizes the knowledge and competencies acquired throughout the program. The curriculum also incorporates interdisciplinary electives from various business disciplines.
Furthermore, you'll complete either: a secondary specialization, a research thesis (subject to eligibility requirements), or supplementary elective courses to fulfill degree requirements.