Master of Applied Marketing (112901J) in Caulfield East Australia | Monash University

Modern marketing holds immense potential to create significant influence across various domains. It can shape business success, brand strength, and even affect wider societal and environmental contexts where companies function. This requires marketing experts who bring fresh, creative approaches while championing innovation, social responsibility, and sustainability in the field. Whether you're an experienced marketing professional or a student in the field, this program lets you enhance your expertise rapidly – potentially within just one year.
Building on cutting-edge theories, research, and industry insights, you'll tackle real-world marketing problems while exploring how marketing can foster more ethical and sustainable brands in our digital, interconnected world. The program also equips you with comprehensive methodologies and frameworks to grow into a skilled, conscientious, and impactful marketing leader.
Our Master of Applied Marketing is delivered by distinguished academics and seasoned practitioners who teach the most current theories and research shaping the field – covering topics from advertising and corporate strategy to social media marketing and value generation.
The adaptable learning format allows you to balance work commitments while advancing your marketing expertise, with both daytime and evening class options. Core units are fully available online, with select subjects offered either digitally or through intensive block sessions.