Sydney,
NSW,
Australia
Type
Public
Degrees offered
Bachelor's Degree
Master of Commerce (Extension) - Marketing Analytics in Sydney Australia | The University of New South Wales
The University of New South Wales
|
Sydney Australia
Visit institution website
for more information
Qualification
Masters Degree (Coursework)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
AUD
59,000
(c. USD41,612.7)
Attendance
Full-time
Full-time Duration
24 months
In today's data-driven landscape, the evolution of analytics tools has transformed marketing strategies and consumer interactions across all sectors. Modern marketing professionals need to leverage data analytics to gain deeper insights into customer purchasing patterns and consumption behaviors. Analytics enhances marketing efficiency by enabling precise product offerings, pricing strategies, and targeted campaigns (such as customized promotions) tailored to specific customer segments at optimal moments. Professionals in marketing, branding, sales, advertising, public relations, and entrepreneurship must integrate analytics into their strategic planning. Yet, the industry faces challenges in recruiting skilled marketing analytics experts who possess both marketing knowledge and data analysis capabilities. This Marketing Analytics specialization equips students with practical training for data-informed decision-making, providing diverse analytical techniques to tackle routine marketing challenges and adapt to the evolving demands of big data.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 7.0
Qualification Requirements
The degree’s admission requirements are based on you having a recognised undergraduate degree (or equivalent qualification) with a credit average (WAM 65% or higher), as determined by the UNSW Business School. You may be considered eligible if your undergraduate degree WAM is between 60-64% and your GMAT score is 600 or above.
Recognition of Prior Learning (RPL)
If you’ve studied an undergraduate degree that relates to the areas of business you’d like to study, you could be eligible for up to 24 Units of Credit (UOC), or four courses of RPL. These credit points will allow you to take fewer subjects and graduate sooner.
Note: Applicants from non-211 universities in China wishing to study Postgraduate Coursework in the UNSW Business School must achieve a minimum overall average of 88 in their current university’s grading system. This is equivalent to an 85% Australian scaled average using the calculator.
IELTS - 7.0 overall (min 6.0 in each subtest)
TOEFL iBT - 94 overall (min. 25 in writing, 23 in reading, listening and speaking)
Tuition
AUD
59,000