Master of Management in Marketing in Parkville Australia | The University of Melbourne

The Master of Management (Marketing) at Melbourne Business School offers comprehensive training in business fundamentals alongside specialized marketing expertise. This program equips graduates with the skills to design, execute, and oversee marketing strategies while collaborating across business functions, preparing them for leadership roles in marketing.
Perfect for non-business graduates aiming for marketing and communications management positions, this degree provides essential career transition support.
Students with prior business or commerce qualifications can complete an accelerated 1.5-year full-time version (with part-time options for domestic students).
Gain practical experience through internships or consulting projects with real organizations in global cities including Melbourne, Shanghai, Kuala Lumpur, or London. Participate in case competitions and student clubs for additional professional development.
Develop expertise in customer acquisition, retention strategies, and experience enhancement through courses covering marketing strategy, consumer behavior, brand management, neuromarketing, and international marketing, complemented by core business knowledge in accounting, finance, and management.
This AMI-accredited program carries significant industry recognition.
As part of a globally ranked institution with 60,000+ business alumni across 100+ countries, you'll immediately join an influential international network of business professionals.