Master of Marketing and Master of Supply Chain Management in Sydney Australia | University of Wollongong

The Master of Marketing delves into understanding consumer motivations when purchasing products and services. This program equips you with market research insights to enhance marketing strategies.

Renowned marketing experts will guide you in analyzing customer profiles to gain competitive edge through strategic product/service positioning. You'll explore promotional techniques organizations employ to strengthen brand value across commercial, non-profit, and social sectors.

This advanced degree cultivates specialized marketing expertise crucial for organizations aiming to deliver value through their offerings. The curriculum covers diverse marketing disciplines, providing both broad and focused professional skills.

Students can combine this with another Sydney Business School master's degree in a 2-year timeframe.
The Master of Supply Chain Management equips logistics and operations professionals with skills to optimize material and information flows across organizations. The program teaches process analysis and strategic supply chain implementation, covering essential areas like forecasting, sales planning, and procurement.

This accelerated dual-degree option lets students earn two qualifications in two years instead of three. After completing the initial 1.5-year master's, students receive credit for six subjects (36 credit points) toward their second degree. Business graduates may qualify for additional credit, potentially completing both programs in under two years.