Melbourne,
VIC,
Australia
Type
Public
Degrees offered
Bachelor's Degree
The Master of Commerce (Marketing) covers the initial two years of the five-year PhD program in Marketing, exclusively for doctoral candidates. Those undertaking this master's degree will gain foundational expertise to develop as autonomous researchers and academics in marketing.
Upon finishing this program successfully, graduates will be capable of:
Outlining and discussing core concepts that shape consumer behavior, market dynamics, and business operations
Assessing how different external factors affect both companies and market environments
Analyzing and appraising contemporary marketing research by engaging with academic publications