Melbourne,
VIC,
Australia
Type
Public
Degrees offered
Bachelor's Degree
The dual MBA/Master of Marketing program pursues two key goals. Firstly, it helps students cultivate the skills needed to excel as top-tier executives across diverse sectors including private enterprises, public institutions, and government agencies. Secondly, it provides learners with comprehensive knowledge about the critical aspects of marketing program evaluation, strategy development, execution, and oversight.
This combined degree program primarily focuses on enabling students to acquire leadership capabilities for high-level management roles in various organizational settings while also giving them thorough insights into marketing program assessment, strategic planning, operational execution, and performance monitoring.