Master of Marketing in Melbourne Australia | RMIT University

Gain influence in the fast-changing marketing sector through this hands-on, thorough master's program. Designed around actual marketing scenarios and obstacles, the comprehensive Master of Marketing provides practical training in strategizing, overseeing, executing, and evaluating a company's marketing initiatives.
Get ready for an engaging degree that combines academic knowledge with real-world application to develop your leadership potential. Through built-in industry partnerships during your studies, you'll acquire directly relevant skills while growing your professional connections. In one term, you might collaborate with Visit Victoria to craft tourism-boosting strategies, while another could involve partnering with SBS to analyze consumer behavior and influence content decisions. Alternatively, you could help ride-sharing service DiDi develop and implement citywide communication plans.
Taught in Melbourne's CBD, the Master of Marketing integrates industry professionals into coursework, exposing you to current challenges and emerging trends. This program provides profound insights into marketing's strategic role and its connections with other business functions - giving you holistic preparation for marketing leadership roles.
Focused on practical projects, the Master of Marketing translates theory into action through diverse, compelling methods. By refining teamwork abilities, you'll collaborate with classmates to address real industry problems, creating portfolio-worthy solutions that demonstrate your marketing expertise.