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In today's fiercely competitive business world, companies require expert marketing specialists capable of navigating the dynamic realm of customer insights and data analytics. Marketing has gained unprecedented prominence as technology converges with traditional practices, offering extraordinary opportunities through expanding customer data sources and digital platforms that engage audiences. Exclusively designed for international students, Bond University's Master of Marketing (Professional) program sharpens your strategic and analytical capabilities, teaching you to effectively collect, evaluate, and leverage market intelligence to enhance customer experiences and strengthen competitive positioning worldwide. The curriculum provides a comprehensive framework for market-oriented business strategies, covering essential areas like consumer research, buyer psychology, brand development, advertising strategies, digital marketing channels, and performance measurement.
Successful completion of a recognised Bachelor Degree or qualification equivalent to AQF Level 7.
English language proficiency requirements:
International English Language Testing System (IELTS): Academic Overall score 6.5 with no sub score less than 6.0
Test of English as a Foreign Language Internet-Based Test (TOEFL iBT): Overall score 79 (no scores below 21 in Writing, 18 in Speaking, and 16 in Reading and Listening)
Pearson Test of English (PTE) Academic: Overall score 58 with no Communicative Scores below 50