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The Master of Advertising program immerses you in various evolving communication methodologies tied to advertising and promotional initiatives, equipping you with professional expertise for today's demanding global marketplace. By pursuing this degree, you'll gain sophisticated understanding and versatile abilities in advertising. The curriculum fosters both worldwide and regional perspectives on marketing and communication strategies, nurturing innovative thinking in leadership, strategic planning, and campaign creation within the dynamic advertising and broader communications sectors.
Graduates will emerge as adaptable industry leaders with specialized expertise in global advertising. You'll develop the capacity to collaborate effectively in diverse international teams, preparing for careers in advertising agencies, promotional firms, consultancies, and various organizations (corporate, governmental, and non-profit) that leverage advertising to meet objectives. You'll acquire the skills to oversee and execute top-tier international advertising campaigns.
After completing the program, you'll be ready to assume professional and managerial positions across advertising, promotions, consulting firms, and organizations that utilize advertising tools to accomplish their missions. This degree prepares you for the ever-shifting advertising landscape, transforming you into a versatile professional with heightened environmental, cultural, and social consciousness.
You must have successfully completed:
an Australian bachelor degree (or equivalent overseas qualification) with a minimum grade point average of 2.5 (out of 4.0)
OR
at least 3 years' professional experience in advertising, marketing, marketing communication, professional communication or public relations.
To study this program you will need to complete one of the following English proficiency tests:
IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.