Master of Global Business and Master of Applied Marketing in Caulfield East Australia | Monash University

Marketing has become an international career path. Today's forward-thinking professionals who shape this field are increasingly tasked with promoting offerings that benefit both companies and communities. This demands comprehensive knowledge of worldwide trends, obstacles, and possibilities affecting both business and society. The dual degree program provides this crucial perspective while advancing your marketing expertise. Start of expanded content Over two years, you'll enhance your marketing skills by merging cutting-edge academic concepts with hands-on application. You'll explore marketing's potential to foster more responsible, sustainable commerce - and learn strategies for strengthening brands and generating value in our digitally-connected world. The curriculum helps expand your marketing proficiency while teaching how to implement these abilities across diverse international contexts. By gaining insight into the global business climate - including economic, political, and social factors influencing various markets - you'll develop stronger capabilities for international product positioning and sales. More importantly, you'll learn to create positive social change through these business activities.