Sydney,
NSW,
Australia
Type
Public
Degrees offered
Bachelor's Degree
Master of Marketing- BM009 in Melbourne Australia | La Trobe University
La Trobe University
|
Melbourne Australia
Visit institution website
for more information
Qualification
Masters Degree (Coursework)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
AUD
40,200
(c. USD28,986.09)
Attendance
Full-time
Full-time Duration
24 months
La Trobe's Master of Marketing equips you with cutting-edge skills for today's digital marketing landscape. You'll cultivate both business acumen and leadership capabilities while mastering advanced marketing techniques. Acquire practical knowledge by working with emerging digital tools and conducting comprehensive market research and data interpretation. Understand how these resources can optimize an organization's reach and effectiveness. Strengthen your interpersonal abilities while developing technical proficiency, learning effective customer engagement strategies. Explore consumer behavior through psychological, social, and cultural perspectives to gain deeper understanding of purchasing motivations. Build expertise in digital marketing while mastering industry standards. Develop proficiency in utilizing social platforms, content strategies, and digital channels for integrated marketing initiatives. The Master of Marketing offers customizable study paths aligned with professional goals, featuring specializations in areas like business innovation, data science, and organizational leadership.
Evaluate and apply marketing principles to address strategic challenges, Demonstrate analytical capabilities for making informed marketing decisions, Communicate marketing concepts effectively to solve complex industry problems
The digital revolution and social media platforms have opened numerous career possibilities for marketing professionals.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Successful completion of an Australian bachelor degree (or equivalent).
Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.
Selection criteria
Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.
IELTS Overall 6.5, no band less than 6.0
TOEFL Internet based (iBT): Overall score of 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing
Tuition
AUD
40,200