Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Our Bachelor of Business Fashion program caters to aspiring fashion professionals who prefer the business side over design. We equip students for diverse industry roles beyond sketching garments. Graduates from this program excel as fashion marketers, creative directors, merchandising buyers, stylists, e-commerce specialists, and other key positions that drive successful fashion brands (which we believe are far more exciting).
From day one, you'll dive into fashion through courses covering marketing, e-commerce, product development, visual merchandising, and other essential topics. Every subject is meticulously selected to develop versatile fashion business expertise. This comprehensive approach ensures you graduate with a competitive edge, possessing deep understanding of industry trends and operations. The curriculum focuses on four core learning pillars: Business Skills, Fashion Fundamentals, Marketing & Engagement, and Communications & Media. Each term, you'll take four courses - one from each thematic area.