Bunbury,
WA,
Australia
Type
Public
Degrees offered
Bachelor's Degree
Master of Marketing and Innovation Management in Joondalup Australia | Edith Cowan University
Edith Cowan University
|
Joondalup Australia
Visit institution website
for more information
Qualification
Masters Degree (Coursework)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
AUD
36,100
(c. USD25,476.42)
Attendance
Full-time
Full-time Duration
24 months
The Master of Marketing and Innovation Management stands out as a distinctive program in Western Australia, shaping marketing professionals capable of addressing intricate business challenges across domestic and global landscapes.
Participants in this program will learn to generate value for organizations, consumers, business partners, and the broader community. They'll gain expertise essential for roles in customer relations, product development, brand strategy, and revenue optimization, along with the ability to analyze consumer demands, launch innovative offerings, oversee distribution networks, and enhance customer retention.
This graduate program equips learners with comprehensive knowledge, strategic frameworks, and hands-on practice to evaluate markets, spot potential, and develop, execute, and oversee marketing strategies and operations.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
All applicants are required to meet the published entry requirements. Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.
Academic admission requirements (Band 6) may be satisfied through completion of one of the following:
Bachelor degree, or
Equivalent prior learning including at least five years relevant professional experience.
IELTS Academic - Overall band minimum score of 6.5 (no individual band less than 6.0).
TOEFL iBT or TOEFL iBT Special Home Edition - Minimum score of 84, with no individual score less than 17.
TOEFL paper-based test (PBT) - Minimum score of 573, including Test of Written English of 5.0 or better.
Academic admission requirements (Band 6) may be satisfied through completion of one of the following:
Bachelor degree, or
Equivalent prior learning including at least five years relevant professional experience.
IELTS Academic - Overall band minimum score of 6.5 (no individual band less than 6.0).
TOEFL iBT or TOEFL iBT Special Home Edition - Minimum score of 84, with no individual score less than 17.
TOEFL paper-based test (PBT) - Minimum score of 573, including Test of Written English of 5.0 or better.
Tuition
AUD
36,100