Master of Digital and Social Media in Bentley Australia | Curtin University

The rapid evolution of digital tools has significantly boosted the need for experts in online and social communication. Mastering digital platforms and social networks is now essential for success in diverse fields, including media, marketing, policy development, and advocacy.

This program equips you with the expertise to become a skilled digital communicator. You'll gain advanced capabilities in developing, sustaining, and overseeing web-based communications across various platforms, including digital publishing, online collaboration, and virtual community building.

The curriculum covers core principles of digital communication, teaching you to recognize and analyze emerging phenomena like AI, influencer marketing, data analytics, and digital metrics.

You'll examine how digital transformation is revolutionizing governance, culture, and business, and learn to implement these insights in professional settings. Specialized study options include communications policy, digital content strategy, and professional training methods.

Your final year includes an independent research project culminating in a thesis. Graduates may qualify for PhD programs, with options to complete the course earlier at graduate diploma or certificate levels.