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The Graduate Certificate in Digital Marketing is perfect for those aiming to build expertise in the high-demand digital marketing sector.
This program covers core principles across multiple digital platforms, examining strategic approaches, practical techniques, and key analytics. Through this, you'll gain knowledge of digital marketing tools and the theoretical frameworks that inform strategic choices.
Additionally, you'll develop skills in recognizing key customer segments, assessing essential SEO and SEM campaign principles, and evaluating social media marketing initiatives. The course provides hands-on experience in designing and executing real digital campaigns while demonstrating how data analysis drives marketing strategies.
Students from different countries should have qualifications equivalent to Australian Year 12 and a scaled mark of at least 50 in English, Literature, or English as an Additional Language or Dialect.
IELTS (International English Language Testing System) - Listening, Reading, Writing, and Speaking - 6.0; Overall band score 6.5