Bachelor of Commerce in Marketing (Singapore) in Singapore Australia | Curtin University

Have you ever considered why consumers prefer specific brands over alternatives? Marketing serves as one of the most crucial functions in any thriving enterprise. Professionals in this field devise strategies to convince target audiences to purchase their offerings and assist businesses in standing out from rivals. This program offers insights into marketing's role in generating customer value. You'll explore various marketing domains, such as international and digital marketing, retail and service marketing, research, product development, pricing and promotional tactics, and consumer behavior. Curtin's Marketing program holds accreditation from the Australian Marketing Institute (AMI), the premier professional organization for Australian marketers. Graduates can apply for AMI membership to stay current with evolving marketing trends and advancements, thereby refining their expertise. You'll develop skills to analyze competitor and customer actions, learning how marketing forecasts consumer demand for products, services, or concepts.