Bachelor of Business Administration (Honours) - Marketing in Canberra Australia | The Australian National University

The Honours in Marketing program expands upon undergraduate marketing education through three mandatory research methodology courses, one elective course, and a year-long research thesis. The thesis represents the program's cornerstone, with primary focus shifting to it after coursework completion, demonstrating students' capacity for supervised original research. Candidates participate in the weekly Research School of Management Seminar Series and deliver a presentation on their proposed thesis near the conclusion of their first semester.Learning OutcomesExhibit comprehensive understanding and critical analysis of research design and methodologies in marketingApply this understanding to create research proposals and detailed plansCultivate ability to conduct advanced independent researchDisplay specialized expertise in their selected research area